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TODAY'S MUST READAs the first creative director to succeed founder Azzedine Alaïa, Mulier rejuvenated the Paris-based brand with highly-refined, sculptural styles, bringing runway drama and spawning commercial hits like the Teckel bag and mesh ballerina flats.

How Jewellery Houses Aim to Stay Ahead In 2026

High jewellery brands including Boucheron, Chaumet, De Beers and Dior showed new collections at Haute Couture week in Paris as they manage so far to ride out geopolitical tensions which have sent gold and silver to new highs while the dollar sinks.

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Latest News & Analysis
Marketing

Is There a Ceiling on Sydney Sweeney’s Selling Power?

The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.

Marketing

Is There a Ceiling on Sydney Sweeney’s Selling Power?

The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.


Fashion Week

The Couture Season That Cut Through | The BoF Podcast

Fresh off a week of major moments, Tim Blanks and Imran Amed break down the blockbuster couture debuts at Dior and Chanel and what they signify about the state of the luxury industry.

Fashion Week

The Couture Season That Cut Through | The BoF Podcast

Fresh off a week of major moments, Tim Blanks and Imran Amed break down the blockbuster couture debuts at Dior and Chanel and what they signify about the state of the luxury industry.


Luxury

Pieter Mulier Exits Alaïa After 5 Years

As the first creative director to succeed founder Azzedine Alaïa, Mulier rejuvenated the Paris-based brand with highly-refined, sculptural styles, bringing runway drama and spawning commercial hits like the Teckel bag and mesh ballerina flats.

Luxury

Pieter Mulier Exits Alaïa After 5 Years

As the first creative director to succeed founder Azzedine Alaïa, Mulier rejuvenated the Paris-based brand with highly-refined, sculptural styles, bringing runway drama and spawning commercial hits like the Teckel bag and mesh ballerina flats.


Beauty

For These Beauty Products, It’s What’s on the Outside That Counts

Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.

Beauty

For These Beauty Products, It’s What’s on the Outside That Counts

Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.


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Sports

Adidas Keeps Thriving in a Chaos-Filled Market

Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.

Sports

Adidas Keeps Thriving in a Chaos-Filled Market

Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.


Technology

Explainer: How Fashion Brands Should Prepare for Mandatory Digital Product Passports

The deadline for every fashion item sold in the EU to have its own digital identity is inching closer. Brands need to get ready.

Technology

Explainer: How Fashion Brands Should Prepare for Mandatory Digital Product Passports

The deadline for every fashion item sold in the EU to have its own digital identity is inching closer. Brands need to get ready.


Technology

Opinion: How to Prepare Your Fashion Company For AI in 90 Days

AI won’t replace fashion leadership, but leaders who use AI will replace those who don’t, writes Ari Bloom.

Technology

Opinion: How to Prepare Your Fashion Company For AI in 90 Days

AI won’t replace fashion leadership, but leaders who use AI will replace those who don’t, writes Ari Bloom.


Luxury

How Jewellery Houses Aim to Stay Ahead In 2026

High jewellery brands including Boucheron, Chaumet, De Beers and Dior showed new collections at Haute Couture week in Paris as they manage so far to ride out geopolitical tensions which have sent gold and silver to new highs while the dollar sinks.

Luxury

How Jewellery Houses Aim to Stay Ahead In 2026

High jewellery brands including Boucheron, Chaumet, De Beers and Dior showed new collections at Haute Couture week in Paris as they manage so far to ride out geopolitical tensions which have sent gold and silver to new highs while the dollar sinks.


ADVERTISEMENT

Retail

Me+Em Hasn’t Raised the Price of Its Hero Product for 17 Years. Here’s How.

A direct-to-consumer strategy and cost discipline have helped the British brand grow without leaning on price hikes.

Retail

Me+Em Hasn’t Raised the Price of Its Hero Product for 17 Years. Here’s How.

A direct-to-consumer strategy and cost discipline have helped the British brand grow without leaning on price hikes.


Fashion Week

The Beating Heart of Haute Couture

IT’S ALIVE! in the dreamweaving hands of Alessandro Michele at Valentino and Daniel Roseberry at Schiaparelli, reports Tim Blanks.

Fashion Week

The Beating Heart of Haute Couture

IT’S ALIVE! in the dreamweaving hands of Alessandro Michele at Valentino and Daniel Roseberry at Schiaparelli, reports Tim Blanks.


Sports

Lululemon Blames Customers Again After See-Through Tights Fiasco

The activewear company’s dilemma is familiar to many companies that have grown rapidly and need to find ways to keep expanding while competitors encroach.

Sports

Lululemon Blames Customers Again After See-Through Tights Fiasco

The activewear company’s dilemma is familiar to many companies that have grown rapidly and need to find ways to keep expanding while competitors encroach.


Beauty

A Tale of Two Makeup Artist-Led Brands; Where Is Harry Styles’ Pleasing?

This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.

Beauty

A Tale of Two Makeup Artist-Led Brands; Where Is Harry Styles’ Pleasing?

This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.


The Business of Beauty

In-depth analysis, news and advice for beauty and wellness professionals around the world.

The Business of Beauty Global Awards Are Back – Apply Now for 2026

The Business of Beauty Global Awards Are Back – Apply Now for 2026

BoF will honour six entrepreneurs shaping the future of the beauty and wellness industry at The Business of Beauty Global Forum in June. Apply now for your chance to pitch your brand to industry leaders from Sephora, Rare Beauty, Amouage and more. The early bird application deadline is February 27, 2026.

BoF Careers

The global marketplace and career advice platform connecting professionals in fashion, beauty and luxury.

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How I Became... Fashion Designer David Koma

BoF Insights

BoF Insights brings together the analytical rigour of a strategy consultancy with the cultural intuition of a creative agency.

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The State of Fashion 2026THOUGHT LEADERSHIP

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

BoF Professional

Agenda-setting intelligence, analysis and advice for the global fashion and beauty community.

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